This could make things interesting.
Honda may have discovered the secret sauce behind your hybrid success. First, you whip up a 5-door, five passenger hybrid sedan that is not available in a gas-only model. Then you mix it with a price that most people can actually afford. Last, you top it off with a name that is synonymous with the word hybrid.
Based on yesterday's 2008 "mid-year address" from CEO Takeo Fukui, it appears Honda has 2 of the 3 ingredients in their mixing bowl. Unfortunately, they left us hanging with no name, no price, and no spy photos. Therefore, since it would be very difficult to write about this future hybrid from Honda for the next 6 months without giving it a name, we're calling it the Honda Green. In the spirit of the Accord, Civic, Pilot, Element, Fit, and Insight - the name "Green" is short and sweet. As an added bonus it actually sounds like a hybrid vehicle. So until we learn the real name, it's the new - or more likely the really new Honda Green.
Seriously though, Honda did provide us with a few tidbits to chew on.
Honda plans to sell 100,000 (Greens) in North America annually (200,000 globally)the Green will look something like the concept FCX Clarity fuel cellhybrid components will be tucked under the rear hatchback area, to offer more interior cargo roomthe new hybrid will be the most affordable yet, priced within $1900 of similar conventional models
In related hybrid news, Mr. Fukui announced that Honda plans to sell 500,000 hybrids per year next year or shortly thereafter. Some of those half a million cars will be redesigned Civics. Others will be future "hybrid" versions of the current Honda Fit. Still another upcoming hybrid vehicle from Honda will be modeled after their sporty concept vehicle, the CR-Z.
Honda was first in this game, a fact that many tend to forget. The company is a leader in most automotive technologies and although they aren't always the fastest company in terms of change - they change when they are ready and not a moment before. Honda hybrids will offer drivers best in class cars, regardless of which engine or which electric motor is in the mix. They are solid in every hybrid car they bring to market.
Don't wait around for a plug-in hybrid electric vehicle from this Japanese manufacturer though. Fukui stated that until batteries go through a major advancement, the limited range of plug-ins makes them enviable. Well, at least we can be excited about the the Honda Green, Whatchamacallit. Now, how about a hybrid minivan? (Maybe the Honda Freed?)
Jeff Carey is a green vehicle enthusiast who manages a portfolio of more than 60 hybrid and electric blogs. Learn more and subscribe to his monthly newsletter at http://www.hybridkingdom.com/.
No comments:
Post a Comment